Adaptive Personalization of E-commerce Interfaces Based on User Behavior Data

Today's article comes from the IEEE Access journal. The authors are Wasilewski et al., from the Wroclaw University of Science and Technology, in Poland. In this paper, they're building a system that can dynamically adapt the actual structure, layout, and interaction mechanisms of the interface, in a way that is tailored to different user segments.

DOI: 10.1109/ACCESS.2025.3641290

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