AI-Driven Nudge Optimization: Integrating Two-Tower Networks and Multi-Armed Bandit With Behavioral Economics for Digital Banking Campaign

Today's article comes from the IEEE Access journal. The authors are Kristiana et al., from Bina Nusantara University, in Indonesia. In this paper they take the principles of behavioral economics and build a recommendation system around them.

DOI: 10.1109/ACCESS.2025.3584648