Design and Deployment of ML in CRM to Identify Leads

Today's article comes from the journal of Applied Artificial Intelligence. The authors are Yocupicio-Zazueta et al., from the Universidad de Sonora, in Mexico. This paper overviews the system-architecture for a CRM-addition that can pre-qualify leads automatically.

DOI: 10.1080/08839514.2024.2376978

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